Social media is becoming an increasingly important part of SEO strategy, especially now that Google has introduced Hummingbird and will only continue to develop their algorithms to deter spam and encourage quality content and valuable linking. To implement social media as a central part of your strategy, you will need to understand how it works and how to utilize it in the best way possible.
Shares on social media sites tell Google that your content is something that is valued by the public. Just say you post about a game-changing product that you will be introducing in the summer, something that you know is going to shake up the market. You post it on your brand’s Facebook and Twitter account and add a social media link to that post (like a Facebook or Twitter icon below it). Your post gets shared around the Internet via this method, eventually leading to a million shares. This tells Google that you have some up with something unique and interesting to its audience and will make you appear first when you search your related keywords. Comparatively, another company may have a similar idea, post it on their website but fail to link it to their complimentary social networking profiles and they don’t provide a link at the bottom of the post. While they may also have a ground breaking product to share with the world, nobody is going to hear about it because they haven’t made an effort to advertise it or even give Google the impression it’s something to talk about.
So social media is the best and easiest way to achieve link building, one of the most important aspects of good SEO, that is LEGITIMATE link building, artificial links, or spam, will only harm your chances. Without paying people to link build for you, you are essentially crowd sourcing the work to your loyal fans, and new comers to your brand. Also having multiple social networking profiles builds your online presence without duplicating, where you risk being penalized. It brings new visitors to your website and encourages exploration of your brand.
Ivy works for online marketing company Optimising who help clients achieve high rankings on Google.